Martha Stewart and José Andrés are teaming up to host NBC’s new cooking competition Yes, Chef! — but with Goldbelly, they’re also joining forces in the kitchen.
Goldbelly just launched a limited-edition Yes, Chef! meal kit that brings both culinary icons into one box. Available now while supplies last, the $180 set ships nationwide and includes the ingredients for Andrés’ Chicken Paella Valenciana and Stewart’s Salted Caramel Chocolate Cake — plus a 15-inch paella pan and a branded utensil set.
It’s an unexpected pairing — Stewart, the blueprint for polished home cooking, and Andrés known for his humanitarian work and bold Spanish flavors. But that contrast is precisely what makes the kit (and the show) feel interesting: two culinary icons with wildly different styles finding common ground on the plate.
The kit includes everything you need to make the meal at home: marinated chicken, Valencia rice, and a seasoning blend for the paella, plus Stewart’s four-layer salted caramel chocolate cake for dessert. As an added bonus, it ships with a 15-inch paella pan and a set of branded utensils, making it easy to cook the dish from start to finish while watching the premiere.
The show premieres Monday, April 28, at 10 p.m. ET on NBC and streams the next day on Peacock. The format pairs home cooks with the hosts in a competition for culinary mentorship — and this meal kit turns the premiere into something you can actually eat.
Goldbelly isn’t a stranger to partnering with household names. Whether it’s shipping Magnolia pudding across the country or making sure long-lost regional favorites arrive on ice, there’s something to the immediacy of our faves from far away landing right at our doors. A timely television tie-in like this bridges food and entertainment in a way that’s increasingly familiar — and increasingly intentional.
The brand has offered limited-time boxes tied to movies and other entertainment events, including their Super Bowl LIX Tailgate Kits with the NFL and the Mooby’s meals inspired by Kevin Smith’s fictional fast food chain. But the Yes, Chef!x Goldbelly box goes further — aligning directly with a show’s premiere and involving its hosts in the meal itself.
It’s a meal built for the screen — just don’t call it a TV dinner unless you’re ready to upgrade your expectations.