On the heels of receiving “Best Country Album” at this year’s Grammys, Beyoncé is hitting the road for her highly anticipated Cowboy Carter Tour. After kicking off the tour in Los Angeles on April 28, the all-star performer will then travel across the country, bringing her award-winning music to cities like Atlanta, Houston, and Chicago; there are even a few nights scheduled in London and Paris as well.
While we might be a few weeks out from her first performance, Marriott Bonvoy, the official hotel partner for the tour, is already starting the celebrations. The company announced it’s going big for the Beyhive—revealing a list of “exclusive, curated experiences designed to celebrate the energy and artistry of the global icon.”
Courtesy of Parkwood Entertainment
“The Cowboy Carter Tour is more than a concert—it’s a cultural moment, and we’re thrilled to give our members and Beyoncé’s fans exclusive access to be part of it,” Peggy Roe, executive vice president and chief customer officer at Marriott International, said in the press release. “This partnership goes beyond providing a place to stay—we have designed fun ways for Marriott Bonvoy’s Beyoncé fans to immerse in shared experiences with friends and loved ones, and to enjoy more of the Cowboy Carter Tour—beyond the show.”
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Arguably, the most exciting experience offered is the sweepstakes. Five winners will be given the “Bring Your Beyhive” Ultimate Friends Trip Grand Prize package, which allows them to bring five of their friends to a performance in either Atlanta, London, Houston, New York, or Paris—and it includes flights, concert tickets, three hotel rooms (for three nights), and even a glam squad. Fans can also enter for a chance to win two concert tickets as part of the “Where Can We Take You?” prize package.
Even if you aren’t a winner, you can still participate in Marriott Bonvoy’s celebrations. Select hotels will host DJs, photo opportunities, happy hours, and pre/post-show parties in their lobbies during the tour.
To enter the sweepstakes and see dates for the various activations, head to marriott.com. All participants must be Marriott Bonvoy members, and winners will be randomly selected.