“Our goal is to grow the team, establish Wrexham AFC as a Premier League club, in front of increased attendances at an improved stadium while making a positive difference to the wider community in Wrexham.”
The club’s mission statement spells out the scale of the ambition of co-chairmen McElhenney and Reynolds.
And Wrexham’s hierarchy have plenty to ponder as they plan for the club’s first season in the second tier since 1981-82.
Their squad size will rise from 22 players to 25, while matchday squads will feature nine substitutes as opposed to seven.
It could, in theory, pave the way for Paul Mullin’s return to the squad following his absence over the previous 13 games.
Whatever striker Mullin’s situation, it is clear there is further work to be done on the squad, as Parkinson will want to bring in more players of a higher calibre to bolster his side’s Championship prospects.
The inevitable acquisitions will lead to an increased wage bill, with Ker recently suggesting Wrexham would need to quadruple their wage outgoings to be competitive in the Championship.
Work is also due to commence on improving the iconic Kop Stand at their Stok Cae Ras home, while there are plans to develop a training ground and for expansion of facilities for the academy and women’s side.
It all requires money – and lots of it. But on the plus side, the club are currently operating with a model most EFL clubs will envy.
The £26.7m Wrexham made in revenue during their 2023-24 League Two season puts them just below the top Championship sides – who benefit from parachute payments – in terms of income.
TV and sponsorship revenue will only increase in the Championship, so there is no doubt Wrexham are well placed at present.
The next challenge is always the toughest, and the Championship is a different beast from what Wrexham have face over the past few years.
But with such impressive alignment from top to bottom at the club, Wrexham know they are in a strong position to achieve their ultimate goal at some stage – whether it be next season or beyond.
