ICYMI: Ulta’s 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is back and better than ever. From March 7 to March 27, there will be 50% off flash sales featuring different products every day, ranging from makeup and skincare to hair and beauty tools. But here’s the exciting twist: Alongside these daily 24-hour markdowns, the retailer is also introducing Weekly Beauty Steals, giving you an entire week to snag discounts off additional cult favorites.
If you’re an Ulta Diamond and Platinum member, there’s even more good news. Members get early access to select Beauty Steals on March 6 (you’ll need to sign in to shop online). In other words, this is the perfect opportunity to score an excellent discount on everything you’ve been eyeing for your beauty cabinet, from investment purchases to holy grail restocks.
Our team of editors have combed through the preview list to highlight the deals truly worth your attention — and your money. Expect rare discounts on premium hairstyling tools, major savings on signature scents, and exclusive offers from brands like Tarte, Charlotte Tilbury, Olaplex, PMD, and Ole Henriksen. Keep reading for our top picks — and we’ll be updating this roundup as more deals become available, so make sure to bookmark this page.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
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NARS Afterglow Liquid Blush
Date: Friday, March 7
This bestselling liquid blush is a must-have for its effortless, natural-looking flush. The iconic Orgasm shade — a universally flattering peach-pink — lends cheeks a pretty pop of color while keeping your glow soft and seamless.
NARS Afterglow Liquid Blush, $, available at Ulta
Olaplex No.8 Bond Intense Moisture Damage Repair Hair Mask
Date: Friday, March 7
This mask is the spa day your hair needs after a long winter. Infused with Olaplex’s patented bond-building technology, it delivers intense moisture to dry and split ends while avocado oil and rice bran oil leave hair silky and glossy.
Olaplex No.8 Bond Intense Moisture Damage Repair Hair Mask, $, available at Ulta
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
Date: Saturday, March 8
Whenever Fenty Beauty hits the sale section, it’s time to pounce. This cult-favorite product delivers a luscious shine with a hint of tint, while its gentle plumping effect enhances lips. The sheer pink is my everyday favorite as a beauty writer.
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, $, available at Ulta
Orebella WINDOW2SOUL Parfum
Date: Saturday, March 8
If you’ve been meaning to try Bella Hadid’s perfume brand, it’s time to mark your calendar. Orebella’s WINDOW2SOUL Parfum has been described as a sensual green floral scent, thanks to a heart of jasmine, rose, and geranium balanced by minty lemon and tonka bean. With $50 off the original price, it’s a no-brainer.
Orabella WINDOW2SOUL Parfum, $, available at Ulta
Beekman 1802 Milk RX Advanced Better Aging Cream
Date: Sunday, March 9
Clinically proven to boost collagen production by up to 31%, lifting and firming skin, this multitasking moisturizer provides deep hydration while smoothing texture. The star ingredient is goat’s milk, which is packed with barrier-boosting nutrients and is safe for sensitive skin. Reviewers love the lightweight yet substantially moisturizing formula, which absorbs quickly with no greasy residue.
Beekman 1802 Milk RX Advanced Better Aging Cream, $, available at Ulta
COSRX Advanced Snail 96 Mucin Power Essence
Date: Sunday, March 9
Snail mucin is still having a moment. Leighton Meester recently praised the ingredient in her Vogue beauty secrets video, and her husband Adam Brody is reportedly a fan, too. For a plumping and hydrating snail mucin essence, you can’t go wrong with COSRX.
CosRx Advanced Snail 96 Mucin Power Essence, $, available at Ulta
Grande Cosmetics Lash & Brow Besties Set
Date: Monday, March 10
If you’ve been browsing lash and brow growth serums but are hesitant to invest, this travel-sized set from Grande Cosmetics is the ideal way to test the waters. The brand’s popular lash growth serum delivers longer, fuller lashes with its peptide-packed formula, while its brow counterpart promotes fuller, fluffier arches thanks to a blend of vitamins and amino acids.
Grande Cosmetics Lash & Brow Besties Set, $, available at Ulta
MAC Squirt Plumping Lip Gloss Stick
Date: Wednesday, March 12
Think of this as a more refined take on your favorite lip gloss. Ginger root extract and menthol crystals lend a subtle plumping effect with just a hint of tingle, while the luscious, high-shine finish boosts lips. The best part? The non-sticky, ultra-hydrating formula is bursting with conditioning ingredients like shea butter and coconut oil.
MAC Cosmetics Squirt Plumping Lip Gloss Stick, $, available at Ulta
Ellis Brooklyn Sweet Eau de Parfum
Date: Wednesday, March 12
If you’re looking for a breezy scent with a sweet twist, this is the one to snag during Ulta’s sale. This fragrance blends refreshing notes of pear and bergamot with delicate violet and orris, finishing with a cozy base of marshmallow and cashmere. It hits the sweet spot (pun intended) between floral and gourmand and is a lovely mood-boosting spritz to take you from winter to spring.
Ellis Brooklyn Brooklyn Sweet Eau de Parfum, $, available at Ulta
Sacheu Peel Off Liner STAY-N Bundle
Dates: Week of March 14-20
Sacheu’s long-lasting, peel-off lip liners took off on TikTok when Billie Eilish used them in a GRWM video. You can now grab the brand’s bestselling mocha and brown shades for 50% off. Best of all, this deal will be available for the entire week.
Sacheu Peel Off Liner STAY-N Bundle, $, available at Ulta
PMD Personal Microderm Elite Pro
Date: Wednesday, March 19
This at-home device claims to deliver professional-grade microdermabrasion results by buffing away dead skin cells to reveal a glowier complexion. The vacuum suction boosts circulation and collagen production, leaving the skin firmer and allowing skincare products to penetrate deeper. A half-off sale on this investment beauty tool is not one to be missed.
PMD Personal Microderm Elite Pro, $, available at Ulta
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
Date: Wednesday, March 19
This TikTok-viral treatment is your secret weapon when you want to look like you’ve had a good night’s sleep. Featuring a peptides- and silicates-rich formula, it’s a quick fix that works wonders on eliminating puffy under-eye bags, offering a temporary lifting effect that lasts up to 12 hours.
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener, $, available at Ulta
Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme
Date: Saturday, March 22
When it comes to skincare investments, this night cream is worth every cent — especially at 50% off. Hibiscus morning bloom extract and “Botox-like” acetyl hexapeptide-8 help boost the skin’s firmness, while vitamin E and moringa extract protect the skin from things like air pollution. Reviewers rave about the luxurious texture, which transforms from rich to weightless as it melts into the skin.
Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme, $, available at Ulta
PATTERN The 3-in-1 Interchangeable Curling Iron
Date: Sunday, March 23
If you have curly or wavy hair, this could be your new hairstyling MVP. Featuring three thin tourmaline ceramic barrel attachments, this heat styler set lets you create everything from tight ringlets to beachy waves. The eight temperature settings and heat-protectant glove make this even easier to use.
Pattern The 3-in-1 Interchangeable Curling Iron, $, available at Ulta
Charlotte Tilbury Airbrush Flawless Setting Spray
Date: Thursday, March 27
This lightweight, waterproof mist locks in makeup for up to 16 hours, ensuring no fading or settling into fine lines. Japanese green tea extract hydrates the skin, and aromatic resin blurs pores as though you’re wearing a soft-focus filter. The travel-size version is great for on-the-go touch-ups, and the fact that it will be less than $13 makes this a must-have.
Charlotte Tilbury Airbrush Flawless Setting Spray, $, available at Ulta
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