In his first month back in the Oval Office, Trump made moves that sent shockwaves in the world of plastic pollution. First, there was the announcement of a 25% tariff on imported steel and aluminum, to which top global plastic polluter The Coca-Cola Company responded by announcing that they would produce even more plastic bottles to counter the increased price of aluminum cans. Then, there was the executive order to “bring America back” to plastic straws by ending federal procurement of paper straws. But perhaps the biggest blow came as unelected billionaire Elon Musk began efforts to dismantle the National Oceanic and Atmospheric Administration (NOAA), the government agency in charge of managing coastal and marine ecosystems, which are heavily threatened by plastic pollution.
While the paper straws announcement may have received far more media attention than it deserves, we cannot let such ridiculous symbolic distractions take our collective focus away from the most important issue here: the larger systemic crisis of dismantling key government institutions, such as NOAA, the Environmental Protection Agency (EPA), and the National Park Service (NPS) among others, which protect the public good. Make no mistake, our efforts to end plastic pollution will continue no matter what obstacles lie ahead. In the absence of strong government leadership to enact effective policies that can address this crisis at the source, however, the battle to end plastic pollution has certainly gotten longer. But it doesn’t have to be this way.
Take the Coca-Cola announcement. Instead of responding to the rising cost of aluminum by scaling up plastic bottles, Coke could seize this moment as an opportunity to shift a greater portion of its packaging away from single-use altogether and invest in expanding its existing refillable and returnable packaging portfolio. In 2023, the company reported selling 14% of its total beverage volume in reusable packaging already! Coca-Cola is uniquely positioned to scale up its existing reuse systems that already operate successfully around the world. Refillable Coke bottles are used widely in large country markets such as India, Brazil, Chile, the Philippines, and Mexico, among others.
Similarly, Trump’s executive order about straws (unsurprisingly) misses the point. The debate between paper or plastic – whether it be straws, cups, or takeout containers – bypasses a much more important opportunity to move away from single-use disposable packaging altogether and expand reuse systems. Particularly in the case of packaging that comes into direct contact with food and beverages, both disposable plastic and paper alike have been found to contain harmful chemicals such as PFAS, phthalates, and bisphenols which are linked to a wide range of health issues. Arguing between paper or plastic is wasting precious time while we could be building large scale reuse systems that are better for the environment, human health, and the economy.
Coca-Cola pioneered the reusable glass bottle system in the 1940s with great success. It knows full well how to operate large-scale reuse and refill systems using glass, which, unlike plastic, poses no health risks to consumers. PET plastic bottles shed microplastics and contain harmful chemicals linked to cancer, hormone disruption, obesity, early puberty in children, reproductive health problems, and declining fertility. Chemicals in plastics cost Americans over $250 billion in annual healthcare. Coca-Cola is contributing to this public health crisis through its use of unsafe levels of antimony – a known carcinogen – and other chemicals in its PET plastic bottles.
From household brand names like Coca-Cola to bulk packaging manufacturers, businesses are failing to seize the significant economic advantages that come with shifting to reusables (which has just been made easier than ever thanks to recent FDA changes to the federal food code). Unlike what the plastic industry would like us to believe, reuse systems can, in fact, be much better for business than single-use. Converting just 20% of global plastic packaging into reuse models could represent a $10 billion business opportunity, according to the Ellen MacArthur Foundation’s Reuse: Rethinking Packaging report. The cost savings can be tremendous for even small businesses, which can save an average of $3,000 to $22,000 annually by transitioning from disposables to reusables. Even after accounting for upfront capital and labor costs, data from hundreds of case studies show that businesses that switch from single-use to reuse save money 100% of the time.
The majority of American voters – Democrats and Republicans – want action to cut plastic pollution and protect our health. And literally zero Americans voted for Elon Musk’s takeover of the federal government. Musk’s DOGE agency has been wreaking havoc for weeks, slashing programs and firing workers who oversee essential services. NOAA, the National Oceanic and Atmospheric Administration, is the latest victim as hundreds of employees were fired late February. The consequences of this may be dire for plastic pollution as well as broader oceans issues alike.
Many Americans interact with NOAA every day, maybe without even realizing it. NOAA provides vital services including weather and tide forecasts, extreme weather alerts, as well as fisheries and water quality data that keep people safe and allow businesses to thrive. One of NOAA’s most essential services include weather forecasts, which keep Americans informed about increasingly frequent and severe extreme weather events. In 2024, the USA’s hottest year on record, the cost for the U.S. of these disasters was at least $182.7 billion. NOAA’s timely forecasting saves lives and livelihoods. Losing NOAA’s essential services could result in even greater costs and higher loss of life following the ever increasing extreme weather events. Tourism, transportation, food, retail, and other businesses depend on NOAA to keep their doors open.
NOAA Fisheries uses the best available science to ensure safe, healthy food and to protect endangered species. When US consumers go to the supermarket to buy seafood, at least 80% of which is imported, NOAA Fisheries’s Seafood Import Monitoring Program (SIMP) is the filter that aims to prevent seafood fraud or seafood tainted with forced labor from ending up in people’s shopping baskets. Americans want to know what they are buying and feeding their families, and they support more transparency and traceability in seafood. At this time, the US government should be expanding this program and strengthening the enforcement of import controls to prevent market access of goods produced by illegal, unreported and unregulated fishing or forced labor. This would also better protect American seafood producers from unfair competition that relies on labor abuses and environmental destruction to keep costs low.
Thankfully, people are rising up in defense of NOAA, and Greenpeace USA is too. At a recent press conference organized by US Senator Chris Van Hollen (MD), climate and environmental advocates, scientists, and members of Congress, Greenpeace USA was there in solidarity – along with our life-sized sea turtle sculpture! Here she is front and center, despite the plastic straw in her nose and oil spill covering her shell, with a few new friends a sign that says it all: “Trump is polluting our democracy.” To take a stand in support of sea turtles and other endangered marine animals, add your name here to contact your Member of Congress to save NOAA’s programs that are critical to our oceans, coastal communities, and economies. If you represent an organization, you can also consider signing onto this letter to protect NOAA, joining the close to 500 other organizations from around the country. Together, our voices are stronger.
