Australia-based small-group adventure travel company Intrepid Travel has already started to see “some softening in demand for the US, in particular from Europe,” according to its CEO James Thornton, who notes that US domestic travel (travel by Americans in America) is down by 27% and travel to the US from Europe, the Middle East, and Africa is down by 12.8% compared to last year.
“This could be due to a number of factors, including the strength of the US dollar, but we believe that the US administration’s polarizing approach is definitely having an impact,” he says.
Intrepid has also seen a slight dip in US inbound travel from Australia and New Zealand. However, Thornton says “the US remains a highly desirable travel destination” and notes that most of its current bookings were made about six months prior to the current administration.
Rachel Kingswell, general manager of Travel Associates Australia and New Zealand, says the US is still one of its top global destinations, spurred by the desire to visit iconic cities like New York, Los Angeles, Las Vegas, and Miami. Destinations including Montana, the Rocky Mountains, and New England are actually on the rise, she adds.
Whether or not the recent uptick in travel warnings to the US will cause a significant impact on tourism is still to be seen. Below, we’ve rounded up the countries that have issued or updated advisories to their citizens regarding US travel so far.
Which countries have issued travel warnings against the US?
France
France joined other European nations issuing a warning the evening of March 24 by revising its foreign ministry’s travel advice. Citizens heading to the US are now “strongly recommended” to consult the embassy site and their airlines to “check for any changes or new measures adopted.”
Specifically, it notes that those applying for a new visa or Electronic System for Travel Authorization (ESTA) should be aware of the US presidential decree made on January 20, that requires “the indication of ‘sex at birth.’” Transgender citizens are advised to check the State Department’s online FAQ or e-mail American consular authorities in France at [email protected] before travel.
Canada
With 20.4 million visits from Canada in 2024, the US’ northern neighbor is its top driver of international visitors, generating $20.5 billion in spending. Starting on April 11, 2025, Canadians staying in the US for longer than 30 days will be required to register with the US government.
The Canadian government has added information to its US travel guidance on the new entry and exit rules, cautioning that failure to register via a I-94 form or the new Form G-325R on the US Citizenship and Immigration Services (USCIS) site “could result in penalties, fines, and misdemeanor prosecution.”
“This is interesting because there has been this immigration rule for citizens of other countries, but in the Canadian case was never really rigorously or strictly enforced,” Yu says. “Now the Canadian government is saying, make sure you follow the rules.”
