When he started Virgin Atlantic in 1984, Richard Branson wanted to call the economy class “Riff-Raff,” but was talked out of it by his marketers. Today, economy on Virgin Atlantic comes with good food (chicken fajita with Mexican rice or sausage and mashed potato with greens, anyone?), an open bar on international long-haul flights, and on flights from London, the Mile High Tea, with sandwiches, scones, and a chocolate truffle. That’s not counting 300+ hours of onboard entertainment and wi-fi for purchase.