Tesla sales halve in Europe; markets welcome US delay to EU 50% tariffs – business live


Introduction: Tesla sales halve in EU in April

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Tesla’s sales across Europe halved last month, as the backlash against Elon Musk continues to hurt his electric car company.

The latest sales figures from industry body ACEA, released this morning, show that sales of Tesla cars fell by 52% year-on-year in the European Union in April, down to 5,475 units, from 11,540 a year before.

They fell 49% in the wider “EU + EFTA + UK” area.

The decline follows falls in Tesla sales in Europe in January, February and March, suggesting Musk’s controversial politics and association with the Trump White House are hurting the brand’s popularity, as anti-Musk protests have popped up at Tesla showrooms this year.

The overall EU car market grew slightly in April, ACEA reports, with new car registrations rising by 1.3% year-on-year, “despite the ongoing unpredictable global economic environment”.

So far this year, new battery-electric car sales have grown by 26.4%, to 558,262 units, capturing 15.3% of the total EU market share.

A chart showing the European car market this year Photograph: ACEA

Sigrid de Vries, ACEA’s director general, says:

“The share of battery-electric vehicles is slowly gaining momentum, but growth remains incremental and uneven across EU countries.”

Tesla’s sales in Europe this year have been disrupted by model changes, as it refreshed its offer with a new Model Y vehicle.

But it also faces tough competition from China’s BYD, which sold more EVs than Tesla in Europe for the first time last month, according to market researcher Jato Dynamics.

After several months shaking up US bureaucracy through the DOGE initiative, Musk appears to be refocusing on his day job.

Last weekend Musk posted that he was “back to spending 24/7 at work and sleeping in conference/server/factory rooms”, as he became “super focused” on his social media company X, artificial intelligence initiative xAI, Tesla and SpaceX.

The agenda

  • 10am BST: Eurozone economic sentiment report

  • 11am BST: CBI distributive trades survey of UK retailing

  • 1.30pm BST: US durable goods orders data

  • 2pm BST: US house sales

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Key events

DAX hits record high

Relief that Donald Trump has delayed new higher tariffs on EU imports has pushed Germany’s DAX share index up to a new record high!

The DAX has touched a new peak of 24,161 points this morning, up around 0.5%. It’s now up around 21% so far this year, outpacing other markets.

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