Ssense’ New Bridal Drop Is Made For Non-Traditional Brides

Whether you’re a non-traditional bride searching for a unique wedding dress, optic-white separates, or luxe accessories for all your events (like a bachelorette, rehearsal dinner, and honeymoon), Ssense’s new bridal collection is the place for you. Following the success of its “anti-bridal” capsule in 2023 and Bridal 2.0 drop in 2024, the luxury retailer returns with its third iteration: Bridal 3.0, available to shop now.

“For bridal 3.0, we again have well-established brands that are new to bridal like Issey Miyake, alongside some of our adored newcomers like Colleen Allen,” said vice president of Ssense womenswear buying and everything else, Brigitte Chartrand, in a press release. “A bride can have as many main character moments as she wants on her day.”

This year’s lineup includes over 100 styles — from wedding dresses decked out in trending bows to sleek bridal separates, extravagant veils, and eye-catching floral- and pearl-accented jewelry. The capsule is rooted in an “individualistic approach to weddings,” according to the press release, encouraging brides to break the rules, make a statement, and feel fully themselves on their big day.

Ahead, shop Ssense’s Bridal 3.0 collection for fashion-forward staples and re-wearable statement pieces for every part of the wedding journey.