Overly Friendly Emails and other marketing pet peeves : The Indicator from Planet Money


An overly familiar email from J. Crew.

Brands trying to be your best bud. Generational labels. Gendered double standards.

Today on the show: three advertising experts bring their three pet peeves in advertisements.

Related episodes:
How to make an ad memorable (Apple / Spotify)
J. Screwed
The Gender Gap Series: The Problem With The Pink Tax

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.





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