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Founded 15 years ago in the Swiss Alps, On has garnered a loyal following like no other. Included in this devoted group of fans is, of course, long-time brand partner Zendaya, who just last month, starred in On’s most ambitious campaign to date: a trailer for a fictional film called Zone Dreamers.
While the award-winning actress’ most recent campaign introduced the Cloudzone, a sleek new pair of unisex shoes, On has a much larger assortment of fresh styles, upgraded models and seasonal colorways trickling in ahead of summer.
For those seeking an ultra-soft, cushioned road running shoe, On’s new Cloudsurfer 2 is it. Released in February of this year, the 2.0 version of the original Cloudsurfer features a more durable, computer-optimized outsole and tread, an updated tongue design for a more comfortable fit and re-engineered mesh construction for increased breathability. Plus, On just dropped two spring-into-summer colors: Pearl/Orchid in women’s sizing and White/Mineral in men’s sizing.
On Cloudsurfer 2 (Men’s)
Available in 5 colors.
For another highly cushioned style that’s a more versatile, lifestyle shoe, On’s Cloudmonster Void is the latest addition to the Cloudmonster family. The Void maintains everything customers love about the traditional Cloudmonster running shoes, while adapting them for all-day wear. This means increased breathability, a lighter-weight design and a more minimalistic logo than its predecessors.
On Cloudmonster Void (Women’s)
Available in 4 colors.
On Cloudmonster Void (Men’s)
Available in 4 colors.
When discussing the brand’s recent releases, it would be impossible not to highlight the latest limited-edition Loewe x On drop, and as expected, product from this month’s crossover between the Swiss footwear company and Spanish luxury fashion house is moving quickly. Check out what’s still in stock at onrunning.com and learn more about the spring/summer 2025 collection here.
new style
Loewe × On Cloudventure 2
Available in 7 colors.
new color
Loewe × On Cloudtilt
Available in 5 colors.
The newest iteration of On’s signature shoe, the Cloud 6, is the ultimate everyday sneaker. The sixth generation of the brand’s most popular style has a lightweight body and streamlined silhouette ideal for long walks, running errands and travel days. It’s an easy, can’t-miss choice for those trying out On for the first time. Like the Cloudsurfer 2, On just dropped new spring/summer colors for both men and women.
On Cloud 6 (Women’s)
Available in 10 colors.
On Cloud 6 (Men’s)
Available in 10 colors.
Finally, On released an assortment of new shades in its street-ready, all-day sneaker, the Cloudnova 2, which initially dropped in just two varieties: all-white and all-black.
On Cloudnova 2 (Women’s)
Available in 6 colors.
On Cloudnova 2 (Men’s)
Available in 6 colors.
See On’s full assortment of new drops at onrunning.com, and grab what’s left of the limited-edition Loewe x On capsule collection before it’s gone for good.
