Nike to Resume Selling on Amazon, Reportedly Ups Prices Amid Tariffs

Nike (NKE) is resuming the sale of its products on Amazon (AMZN), with the sportswear giant also reportedly set to hike prices amid President Donald Trump’s tariffs.

Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business amid concerns about counterfeit products on Amazon’s third-party marketplace, CNBC noted.

“While independent sellers have listed some Nike inventory in our store for many years, Amazon will soon begin sourcing a much wider range of Nike products directly to expand our selection for U.S. customers,” an Amazon spokesperson said in a statement to Investopedia. “We value independent sellers, and we’re providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items.”

Nike didn’t immediately respond to a request for comment. The Information was the first to report Nike’s plan to sell on Amazon for the first time since 2019.

Nike, which sources most of its footwear from China and Vietnam, also plans to raise retail prices at its U.S. stores between $2 and $10 on average, Women’s Wear Daily reported. The company’s hit Air Force 1 sneakers and children’s lines won’t face price hikes, the report said.

Shares of Nike are up 1.5% in premarket trading and have lost a fifth of their value so far this year entering Thursday.

UPDATE—This article has been updated with a statement from Amazon and refreshed share prices.