HomeLifestyle Lifestyle Millions Flock To This Creator’s Keto-Friendly Recipes. The Twist? He Doesn’t Even Love Cooking. By Raviprabhath March 29, 2025 0 5 FacebookTwitterPinterestWhatsApp Keto Snackz — The Viral Food Creator Who Hates Cooking If you’ve spent any time on Facebook or Instagram Reels, you’ve almost definitely heard his infamous outro — a monotone “ayyyyye” — or seen his simple, effective, and at times eyebrow-raising approach to healthful eating. Irick Wiggins, aka @ketosnackz, is the viral trailblazer in food content creation who couldn’t care less about “proper” cooking technique. He just wants to help everyday people feel like cooking keto-friendly meals is actually doable. If you’re looking for aesthetically-pleasing, complicated dinners, Irick’s content is not for you. But if you want cost-effective, good-for-you recipes that are *actually* easy to make after a long workday, he’s got you. Clearly, a lot of people are looking for exactly what he’s offering, with 3.4 million followers on Instagram and 2.5 million followers on Facebook. While most food creators wax poetic about their passion for the kitchen, Wiggins is refreshingly honest: he just doesn’t care that much. “What I think makes me stand out is that I genuinely don’t enjoy cooking,” he told Tasty, adding, “I don’t have the attention span to prep a bunch of ingredients or wash endless dishes.” Irick shared the one frank question that helps him decide what kind of video to make for his millions of followers: “What’s the absolute least amount of effort I can put into a recipe today?” Wiggins has been cooking keto-friendly meals since 2016, when he started his health journey and lost 80 pounds in the span of two years. He was so hyped about his progress that he told us he “couldn’t shut up about it.” Like anyone in the age of the internet, he eventually took to social media to talk about his journey with people who actually wanted to hear about it. He told Tasty: “At first, I was just sharing what I was eating, super basic meals… But over time, I started getting more creative with recipes, especially ones that didn’t require a ton of effort. That’s when things really took off. I realized people weren’t just interested in my results. They wanted low-effort recipes.” One thing that sets Irick apart from other creators is that he embellishes his recipes with a deadpan sense of humor that is… divisive in the comments. You’ll notice some outlandish red herrings within his cooking tutorials — whether it be mispronouncing a word like “tzatziki,” calling avocado pits “wooden balls,” or slicing an onion midair. But Irick argues that the little oddities you see in his videos aren’t what makes him popular: it’s his accessible recipes that draw the masses. “My most viral videos, the ones that hit 20, 30, or, in one instance, over 100 million views, don’t have bloopers or mispronunciation,” he said. His humor isn’t a gimmick — it’s just how he is. But not everyone’s in on the joke. “I think some people get genuinely triggered when I mispronounce a word,” he told us. He doesn’t do it for views, though; he does it for his longtime fans. “Every once in a while, those quirks go viral, but that’s never really the goal.” His quirky sense of humor may outrage some who don’t “get” the joke, but negative comments pale in comparison to the positivity his longtime followers bring to @ketosnackz’s posts. Irick told us that his Facebook community is “very supportive.” “I don’t think there’s a code to going viral,” he told Tasty, explaining how he tackles the ever-changing social media landscape day by day. “I shoot two videos a day, post whichever one feels stronger, and dump the rest into a backup folder,” he told us. “Sometimes I’ll dig through that folder, post something I didn’t even like — and that’s the one that takes off.” Posting multiple videos a day has worked wonders for his growth, but even viral success comes with burnout. He shared that “as someone who supports his family through content creation, [his] goal is to build income streams that let [him] make content on [his] time instead of all day, every day.” These days, he’s getting creative with how he makes money off content, earning thousands off of his Facebook stories (which we didn’t even know was a thing until he told us). Basically, Irick has changed his relationship status with Facebook from “it’s complicated” to “engaged” after he realized the platform held some untapped potential on his part. In the future, Irick might find himself reminiscing about those daily video-making adventures. But he’ll have no regrets about prioritizing time with his family: “I’m actually obsessed with making videos and wish I could do it forever. But it’s hard to travel or be spontaneous with my family when I’m constantly telling them, ‘No, I can’t, I have to film today.'” If you’re feeling inspired to try building a content platform of your own, Irick says go for it: “Posting Reels is a huge opportunity right now. Not to mention the monetization opportunities. They’ve been life-changing for me!” Still, Irick has even bigger plans to expand beyond social media, launching a keto-friendly pasta brand, Care Free Kitchen, to bring Ketosnackz beyond people’s phone screens and into their homes. At the end of the day, Irick Wiggins isn’t here to impress Michelin-star wannabe chefs or win over foodies. He’s here to make cooking at home actually doable for regular people. And clearly, his approach is working. With millions of followers, a growing business, and a feed full of low-effort (yet drool-worthy) recipes, @ketosnackz has solidified his spot as the internet’s most relatable food creator. 🧑🍳🍳 Inspired to cook and eat like Irick? Download the free Tasty app to find hundreds of keto-friendly recipes, no subscription required. Ayyyyyye! 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If you’ve spent any time on Facebook or Instagram Reels, you’ve almost definitely heard his infamous outro — a monotone “ayyyyye” — or seen his simple, effective, and at times eyebrow-raising approach to healthful eating. Irick Wiggins, aka @ketosnackz, is the viral trailblazer in food content creation who couldn’t care less about “proper” cooking technique. He just wants to help everyday people feel like cooking keto-friendly meals is actually doable. If you’re looking for aesthetically-pleasing, complicated dinners, Irick’s content is not for you. But if you want cost-effective, good-for-you recipes that are *actually* easy to make after a long workday, he’s got you. Clearly, a lot of people are looking for exactly what he’s offering, with 3.4 million followers on Instagram and 2.5 million followers on Facebook. While most food creators wax poetic about their passion for the kitchen, Wiggins is refreshingly honest: he just doesn’t care that much. “What I think makes me stand out is that I genuinely don’t enjoy cooking,” he told Tasty, adding, “I don’t have the attention span to prep a bunch of ingredients or wash endless dishes.” Irick shared the one frank question that helps him decide what kind of video to make for his millions of followers: “What’s the absolute least amount of effort I can put into a recipe today?” Wiggins has been cooking keto-friendly meals since 2016, when he started his health journey and lost 80 pounds in the span of two years. He was so hyped about his progress that he told us he “couldn’t shut up about it.” Like anyone in the age of the internet, he eventually took to social media to talk about his journey with people who actually wanted to hear about it. He told Tasty: “At first, I was just sharing what I was eating, super basic meals… But over time, I started getting more creative with recipes, especially ones that didn’t require a ton of effort. That’s when things really took off. I realized people weren’t just interested in my results. They wanted low-effort recipes.” One thing that sets Irick apart from other creators is that he embellishes his recipes with a deadpan sense of humor that is… divisive in the comments. You’ll notice some outlandish red herrings within his cooking tutorials — whether it be mispronouncing a word like “tzatziki,” calling avocado pits “wooden balls,” or slicing an onion midair. But Irick argues that the little oddities you see in his videos aren’t what makes him popular: it’s his accessible recipes that draw the masses. “My most viral videos, the ones that hit 20, 30, or, in one instance, over 100 million views, don’t have bloopers or mispronunciation,” he said. His humor isn’t a gimmick — it’s just how he is. But not everyone’s in on the joke. “I think some people get genuinely triggered when I mispronounce a word,” he told us. He doesn’t do it for views, though; he does it for his longtime fans. “Every once in a while, those quirks go viral, but that’s never really the goal.” His quirky sense of humor may outrage some who don’t “get” the joke, but negative comments pale in comparison to the positivity his longtime followers bring to @ketosnackz’s posts. Irick told us that his Facebook community is “very supportive.” “I don’t think there’s a code to going viral,” he told Tasty, explaining how he tackles the ever-changing social media landscape day by day. “I shoot two videos a day, post whichever one feels stronger, and dump the rest into a backup folder,” he told us. “Sometimes I’ll dig through that folder, post something I didn’t even like — and that’s the one that takes off.” Posting multiple videos a day has worked wonders for his growth, but even viral success comes with burnout. He shared that “as someone who supports his family through content creation, [his] goal is to build income streams that let [him] make content on [his] time instead of all day, every day.” These days, he’s getting creative with how he makes money off content, earning thousands off of his Facebook stories (which we didn’t even know was a thing until he told us). Basically, Irick has changed his relationship status with Facebook from “it’s complicated” to “engaged” after he realized the platform held some untapped potential on his part. In the future, Irick might find himself reminiscing about those daily video-making adventures. But he’ll have no regrets about prioritizing time with his family: “I’m actually obsessed with making videos and wish I could do it forever. But it’s hard to travel or be spontaneous with my family when I’m constantly telling them, ‘No, I can’t, I have to film today.'” If you’re feeling inspired to try building a content platform of your own, Irick says go for it: “Posting Reels is a huge opportunity right now. Not to mention the monetization opportunities. They’ve been life-changing for me!” Still, Irick has even bigger plans to expand beyond social media, launching a keto-friendly pasta brand, Care Free Kitchen, to bring Ketosnackz beyond people’s phone screens and into their homes. At the end of the day, Irick Wiggins isn’t here to impress Michelin-star wannabe chefs or win over foodies. He’s here to make cooking at home actually doable for regular people. And clearly, his approach is working. With millions of followers, a growing business, and a feed full of low-effort (yet drool-worthy) recipes, @ketosnackz has solidified his spot as the internet’s most relatable food creator. 🧑🍳🍳 Inspired to cook and eat like Irick? Download the free Tasty app to find hundreds of keto-friendly recipes, no subscription required. Ayyyyyye!