Last week (March 26), Lady Gaga announced dates and venues for The MAYHEM Ball, marking her first tour in three years and the sixth such “ball” of her career, dating back to 2009’s The Fame Ball. With ticket sales rolling out this week (beginning March 31), Billboard estimates that the tour could land as her fourth trek to gross $100 million.
An ever-expanding slate of shows have pushed Gaga’s 2025 projections from the brink of $100 million to surging toward $125 million. But firm estimates for The MAYHEM Ball are tricky, because much in the spirit of Lady Gaga, the 2025 routing zigs where she has previously zagged. To use figures from her most recent outing – $5.6 million and 41,700 tickets per show on 2022’s The Chromatica Ball – would be to ignore the nuances of this year’s schedule.
The MAYHEM Ball winds Gaga through arenas in Europe and North America, following warm-up dates at Mexico City’s Estadio GNP Seguros and Singapore’s National Stadium (plus a free show in Rio de Janeiro) – at least as much as stadium shows can serve as a warm-up. It’s a swerve from the all-stadium routing on The Chromatica Ball, not to mention her theater residency in Las Vegas from 2018-24.
Upon the tour’s announcement, Gaga took to social media to celebrate her upcoming calendar. “We chose arenas this time to give me the opportunity to control the details of the show in a way you simply can’t in stadiums – and honestly, I can’t wait.”
Not only has Gaga oscillated from intimate theaters to football stadiums, but The MAYHEM Ball re-introduces some markets that she hasn’t played in decade, while foregoing some of the sold-out cities from her recent treks. Her shows in Seattle and Manchester will be her first proper concerts in those cities in 11 years. More dramatically, those stand-alone stops in Mexico City and Singapore will be her first since The Born This Way Ball in 2012.
Time is also a factor. Since Gaga’s last mostly-arena tour in 2017-18 (The Joanne World Tour), she has starred in three major-studio films, one of which won her an Academy Award for songwriting, plus a nomination for acting. She also released Chromatica and MAYHEM, both of which topped the Billboard 200 and spawned Billboard Hot 100 No. 1s, in addition to two jazz albums and the chart-topping soundtrack to A Star is Born.
Just as key, the concert business has undergone major transformation, first shutting down entirely for more than a year due to COVID-19 and then returning bigger than ever with skyrocketing ticket prices.
While recent projections for Beyoncé’s Cowboy Carter Tour were simple enough, carrying over many of the same venues from her previous tour just two years ago, the shape of The MAYHEM Ball is all its own.
Using the average ticket price from the markets that do carry over from The Chromatica Ball, and average-to-high capacity from each venue’s recent history, this year’s initial routing would be headed toward $80-85 million from about 700,000 tickets sold. A 15% rise in ticket prices would push the projected gross beyond $90 million and a 25% increase would clear the $100 million mark.
Those bumps consider the way that ticket prices have risen beyond the rate of inflation since her 2022 tour. And while The Chromatica Ball did take place after the post-COVID return as prices were already on the rise, tickets for six of its 20 shows were sold primarily in the (barely) pre-pandemic era, as the then-limited tour was first announced on March 5, 2020, just a week before venues were forced to close.
Notably, as Gaga undergoes a relative downsizing from stadiums to arenas, supply-and-demand could drive higher prices than on The Chromatica Ball, with far fewer seats available each night. Including multiple shows in certain locations, her 2025 schedule includes just six cities in the U.S. and Canada. That’s slightly less than eight for Chromatica, and much tighter than 35 on The Joanne World Tour and 33 on ArtRave: The Artpop Ball (2014). She makes up for it with multiple shows everywhere, including six at Madison Square Garden. Much like Beyoncé’s upcoming trek, sales could be even more competitive as fans from surrounding cities flock to Chicago, Miami, and New York, among few others.
Momentum behind The MAYHEM Ball and its international spin-offs has already gathered, with early demand forcing extra shows in those three markets plus a handful of others. Originally 38 shows, Gaga’s current slate of 50 ticketed dates is likely to surpass of The Chromatica Ball’s stadium-sized $112 million, potentially making it Gaga’s biggest year on the road since 2012.
Isolating the proper tour’s arena run, The MAYHEM Ball should approach the $100 million mark, possibly becoming Gaga’s forth tour to crack the nine-figure mark. It’d follow The Monster Ball (2009-11), The Born This Way Ball (2012-13) and The Chromatica Ball. The Joanne World Tour earned $94.9 million before cancelling its last 10 shows due to Gaga’s struggle with fibromyalgia. Plus, the Lady Gaga Enigma + Piano & Jazz residency brought in $110 million from 2018-24.
Dating back to her first reported headline show at San Diego’s House of Blues on March 12, 2009 ($18,500; 1,000 tickets), Gaga’s tours have grossed $723.1 million and sold 6.4 million tickets from a reported 462 shows.
