K-Pop Icon Rosé Is Skims’ “Number One Girl” in Playful Valentine’s Day Campaign


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Skims‘ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

The line is available to shop now on skims.com, and includes pieces for the whole family: women, men, kids, babies and pets.

Rosé’s Skims’ debut comes on the heels of Tate McRae’s 2024 holiday campaign and a year after Lana Del Rey’s Valentine’s Day shoot. The brand’s 2025 Valentine embraces classic romance and flirtatious fun while modeling Skims’ newest styles and some of its most popular silhouettes in seasonal prints and colorways.

Courtesy of Skims

“Valentine’s Day has always held a special place in my heart,” says the singer. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

“Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” says Kim Kardashian, co-Founder and chief creative officer. “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”

Related: Hollywood-Coveted Brand David Yurman Launches Valentine’s Day Shop and New Heart-Shaped Jewelry

Below, check out a few standouts from the Valentine’s Day Shop, and see the full collection at skims.com. Prices range from $18 for underwear to $120 for sleep sets.

Shop The Skims Valentine’s Collection 2025

See all Valentine’s Day releases at skims.com.



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