JM Smucker Stock Sinks as Sales, Fiscal 2026 Profit Forecast Disappoint

Shares of The J.M. Smucker Co. (SJM) fell Tuesday morning after the snack maker reported worse fiscal 2025 fourth-quarter sales and fiscal 2026 profit projections than analysts had expected.

The maker of its namesake jellies and jams, JIF peanut butter, Folgers coffee, and several other snack and pet food products reported adjusted earnings per share (EPS) of $2.31 on net sales that decreased 3% year-over-year to $2.14 billion. Analysts had expected $2.24 and $2.19 billion, respectively, according to estimates compiled by Visible Alpha.

Sales rose 11% to $738.6 million in the company’s U.S. Retail Coffee segment and 3% to $308.9 million in the International and Away From Home division; were flat at $449.8 million in the U.S. Retail Frozen Handheld and Spreads segment; and declined 26% to $251.0 million in Sweet Baked Snacks and 13% to $395.5 in U.S. Retail Pet Food.

Analysts had expected a sales decline in Smucker’s Sweet Baked Snacks and U.S. Retail Pet Foods segments, with gains projected in the U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, and International and Away From Home divisions.

Adjusted EPS Seen Declining in Fiscal 2026

Smucker laid out initial fiscal 2026 projections, guiding for adjusted EPS of $8.50 to $9.50—down from $10.12 in fiscal 2025—and sales growing by 2% to 4% from $8.73 billion in its recently completed fiscal year. Analysts currently expect adjusted EPS of $10.28 and revenue to grow by about 2%.

The company said it “continues to operate in a dynamic and evolving external environment, including tariffs and related trade impacts, regulatory and policy changes, ongoing input inflation, and changes in consumer behaviors that impact its fiscal year 2026 outlook.” The projections are “based on its current understanding of these factors,” Smucker said.

Shares of J.M. Smucker fell nearly 7% shortly after markets opened Tuesday to slip into negative territory for the year.

UPDATE—This article has been updated with the latest share price information.