Google Revealed the 100 Most Popular Items of 2024 — and These Are the 10 I’m Gifting as a Travel Writer

The holiday shopping season is now in full swing, but if you’re at a loss for what to get the most difficult-to-shop-for loved ones on your list, there’s a good chance you’ve already turned to Google for inspiration. Fortunately, the search engine is prepared to deliver the goods with its Holiday 100 gift guide, complete with the year’s most-searched-for items and popular present ideas to thrill everyone you’re shopping for.

As a travel writer and avid shopper myself, I was eager to get a look at the list for suggestions for my own family and friends — and it did not disappoint. So, below I narrowed down the 10 best gifts for travelers from the lengthy list, highlighting buzzy travel essentials like Everlane ballet flats to the Yeti Backpack Cooler that everyone seemed to be after this year. Many of the products are still on major sale thanks to Cyber Week, and with prices starting as low as $24, you should have no trouble finding something in your budget that you’ll be proud to give.

Everlane Perform 24/7 Leggings

I’ve been trying to take a more sustainable approach to building my travel capsule wardrobe for years, and Everlane has been a major part of that journey. So, of course, I’ll be adding the Perform 24/7 Leggings to my shopping list since they made the Google 100 list — after all, they’re the perfect pants for traveling, working out, and everything in between. These flattering leggings are lightweight yet compressive, creating an endlessly flattering fit, and I love that the high-rise cut won’t dig into my skin even when I’m sitting during a lengthy flight. It certainly doesn’t hurt that they’re easy to dress up or down depending on the occasion. 

Nike Motiva Women’s Walking Shoes

According to the Google 100 List, well-cushioned walking shoes were one of the top searches of the year, with the Nike Motiva sneakers sitting at the very top. These bouncy sneakers are currently on sale for 40 percent off at Nordstrom thanks to Cyber Week, and their impressive padding and comfort straight from the box make them a thoughtful gift to give to yourself or a loved one ahead of the new year. No matter what destination you’re traveling to next, these are the walking shoes you’ll want packed in your suitcase.

Merrell Women’s Moab 3 Mid Waterproof Hiking Boots

With lightweight hiking boots spiking in search volume by 165 percent over the last year, it’s really no wonder the Merrell Women’s Moab 3 Mid Waterproof Hiking Boots made it onto Google’s holiday gift list — or into my shopping cart, for that matter. Supportive, packable, and now on sale for a whopping 60 percent off at REI, these classic boots are the type of shoes that will remain in your closet for years to come, so you can take on any terrain with the utmost preparedness. They’re ultra-grippy, weigh less than 2 pounds, and will be an asset for hiking through the seasons.

Harp and Ra Extra Large Canvas Tote Bag

Canvas tote bags are a genius hack for shopping while traveling, especially since they’re easy to keep organized and generally incredibly spacious. This unique tote from Harp and Ra is fitted with a variety of interior and exterior pockets that make it a breeze to find your belongings when you’re in a hurry, so I’ll definitely be gifting this to one of my loved ones during the holiday season. Right now, it’s even on sale for $30, plus it comes in five beautiful colors, from beige to forest green.

Antler Chelsea Overnight Bag

According to Google, overnight bags grow increasingly popular during the colder months, so this stunning option from Antler is a thoughtful gift for any travel-loving people on your shopping list while it’s on sale for $137. It’s small enough to slide under the airplane seat without skimping on vital packing space, and the waterproof nylon exterior is especially well-suited for this season of rain and snow. It even features a convenient laptop pocket — and it makes for a stylish gym bag in between vacations.

Google Pixel Buds Pro 2

After losing my beloved Apple AirPods earlier this month, I’m now in the market for a new pair, and according to Google, the Pixel Buds Pro 2 should be at the top of my list. The sleek, noise-canceling earbuds are incredibly compact and packable, and (most importantly) they’re comfortable for extended wear. However, the facet I’m most intrigued by is the Conversation Detection feature which will automatically pause my music if I start talking, so I don’t have to remove my headphones to speak with friends or family while traveling. If I’m feeling generous, I may just have to pick up more than one pair for my techy sibling.

Laneige Lip Sleeping Mask

This luxe lip mask is one of the top beauty products of the year, and at $24, you’ll be able to snag one for yourself and a loved one this holiday season. In fact, Google even revealed that searches for “sleeping lip masks” grew 70 percent this year, so you’ll be in good company after scoring this ultra-hydrating bedside staple. However, this lip mask doesn’t need to be relegated to bedtime — it actually makes for a great in-flight lip treatment that will leave you hydrated and refreshed by the time your plane touches down on the tarmac.

Everlane The Day Glove Flats

It’s no secret that ballet flats were one of the most popular footwear styles of 2024, which is exactly why they’ll make for an excellent gift for your favorite traveler or fashionista. They’re lightweight and packable, and this beautiful buttery leather pair from Everlane is even still on sale for 50 percent off during Cyber Week. Just take it from this customer. who raved that they “walked 5,000 steps” during their “first day of wearing them” — they’re a dream for sightseeing, well-cushioned, and overall stunning.

Yeti Hopper M12 Backpack Soft Cooler

If you’re struggling to find the perfect gift for the outdoorsy people on your holiday shopping list, look no further than this bold and bright Yeti Backpack Cooler. This functional and eye-catching cooler fits up to 20 cans or an impressive 12 pounds of ice, and it’s even designed for safely storing wine bottles. It comes in 11 bright and neutral colors so you won’t find it difficult to grab a shade that suits whoever you’re shopping for, plus, it’s easy to carry, making it ideal for camping and traveling.

Belkin MagSafe 3-in-1 Wireless Charger

Give the gift of convenience this year with the three-in-one wireless charger from Belkin that powers up your iPhone, Apple Watch, and AirPods all at once. This remarkable travel-friendly tech accessory provides high-speed wireless charging so you can leave the tangle of cables behind the next time you fly, and it’s even on sale for 17 percent off at Amazon during Cyber Week. With nearly 5,000 five-star ratings from happy shoppers, this charger is bound to be well-received this holiday season — especially considering it’s trending on Google.

Coleman Cascade 222 2-burner Camp Stove

Whether you’re shopping for your dad, your partner, or your most outdoorsy friend, this handy portable camping stove is sure to be a hit for the holidays to help level up their outdoor cooking potential. Two burners offer plenty of space to heat a pot and fry up something delicious, plus, when the stove isn’t in use it simply folds into itself to become the size of an easy-to-carry briefcase. At $170 it’s certainly a pricier gift, but it will be an invaluable addition to your camping experience in 2025.

Therabody Theragun Mini 2 Massage Gun

Thinking about gifting a massage coupon and calling it a day? Well, the Therabody Mini Theragun will get far more bang for your buck — and will instantly earn you points with your health-conscious loved ones considering it was the top-searched massage gun of the last year. Now on sale for 25 percent off at Target, this compact massager is the perfect travel companion to relieve the stress of being on the go, and its packable size fits into any purse or suitcase pocket. It comes with three unique attachments designed to target aches, tension, and knots, and it’s easy to use and far more cost-effective than regular massages.

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