It should come as no surprise that the majority of this year’s Super Bowl ads aimed for silliness over sentimentality, while leaning heavily on nostalgia — both approaches are tried-and-true tactics during the Big Game. But there’s a difference between serving up a warmed-over pop culture reference and building upon that reference in a fun new way, and the ads that accomplished the latter were the best of the night.
Here’s every food and drink commercial airing during Super Bowl LIX.
Editor’s Note: Keep checking back in. This post will be updated throughout the game.
Budweiser
In “First Delivery,” Budwesier’s perennial Clydesdales campaign finds a new way to tug at the heartstrings: by centering the narrative on a small foal who isn’t yet big enough to ride with the other horses as they deliver kegs of beer. When a keg falls off the delivery truck, however, the little foal goes on a solo Incredible Journey–style trek through vast expanses of American landscape that, true to Budweiser’s signature style, can only be described as “heartland of an indeterminate time period.” The foal eventually arrives at its destination, dutifully rolling the keg with its snout right up to the bar, and it’s greeted as something of a folk hero while the freshly reintroduced tagline, “This Bud’s For You,” appears on screen. The Clydesdales are the sort of IP that every brand dreams of: a visual language that primes its audience to prepare for an emotional experience. On those terms, it’s hard to argue with this latest iteration’s effectiveness.
Bud Light
Considering that last year’s Bud Light Super Bowl spot involved a wish-granting genie and a rampaging T-Rex, this year’s ad is much more rooted in the real world; indeed, it’s literally confined to the cul-de-sac. Post Malone and Shane Gillis are recruited by the host of a boring party to come and enliven the event with their riding mower/meat smoker/tractor-trailer full of Bud Light beer. Gillis and Malone use leaf blowers like T-shirt cannons to send Bud Light cans into every neighboring household, inviting everyone to join the party. Peyton Manning makes his obligatory appearance near the end, but he’s by no means the main event — that would be the beer itself.
Busch Light
Busch Light has chosen to split its 30-second Super Bowl allotment into two different 15-second spots, each featuring the everyman “Busch Guy” mascot as he reveals lessons from the Busch Guide full of “cold and smooth survival skills.” In one spot, hikers are taught to mark time in the wilderness by tracking the sun’s movement along the horizon, relative to a can of Busch Light. In the second spot, the Busch Guy offers navigational tips to avoid “going in circles” — advice that stings Ross Chastain, a professional NASCAR driver whose entire job depends on going in circles. The beer brand is Chastain’s primary sponsor, so the NASCAR integration is only fitting here. Luckily, Chastain also delivers his lines with the right level of indignation, making the ad a solid installment of the “survival skills” concept.
Coffee-Mate
Coffee-Mate, makers of non-dairy coffee creamer, have recently branched out with canisters of Cold Foam, similar to whipped cream except it swaps in coconut oil for heavy cream. To promote it, the brand has taken out its first-ever Super Bowl ad, “Foam Diva,” which is certainly eye-catching but not for the squeamish: The 30-second spot depicts a human tongue (which has just tasted Coffee-Mate’s new product) performing gymnastic feats and playing musical instruments for a concert arena full of roaring fans. Shania Twain provides the “voice” of the talented tongue, singing an original song called “Gimme Cold Foam.” Particularly mesmerizing, if not slightly upsetting, is when the stretchy, flexible tongue fully springs free of the mouth and does several arcing midair twists to the music. It’s the sort of ad that makes you wonder what the initial pitch meeting was like, but ultimately the message that Coffee-Mate is “a party in your mouth” comes through loud and clear.
Coors Light
With “Slow Monday,” Coors Light takes a marketing approach with virtually guaranteed audience buy-in: cute animals doing humanlike things. A series of sloths are seen slowly answering emails, glacially pushing carts through the grocery store, and barely pedaling exercise bikes; visual gags abound, like a slow speed chase with the police. The montage encapsulates that universal sluggishness the Monday after the Super Bowl, and Coors Light is turning that day of national fatigue into a marketing opportunity by selling a literal “Case of the Mondays.” So-called Mondays Light will be an actual product available for a limited time, and the end of the ad instructs us on where to buy it. Good luck getting the song “Monday, Monday” out of your head after this.
DoorDash
Comedian Nate Bergatze stars in this sumptuously appointed DoorDash commercial, “DashPass Math,” advertising all the possibilities of the paid membership tier that offers $0 delivery fees and reduced service fees on eligible food or beverage orders. In it, Bergatze is so excited about all the money he’s saving with DashPass that he decides he’s earned the right to spend… and spend… and spend. His manor house is replete with fine foods, ballrooms, an opera singer, peacocks, and several clones of Bergatze himself. When told by financial advisers that he must stop spending, he says, “You’re not listening — I’m saving!” It’s a funny twist on the Girl Math meme of 2023, and it lets DoorDash stuff its Super Bowl spot with lots of arresting visuals.
Doritos
For the first time since 2016, Doritos has turned its big-game ad campaign into a “Crash the Super Bowl” contest, inviting fans nationwide to create commercials that are then voted on by the public — and the winner gets a cash prize as well as having their ad air during the game. This year’s three finalists were all nicely contained and highly stylized efforts, featuring an attempted alien abduction, an awkward barbershop moment, and a tedious game of charades, respectively. The winner, “Abduction,” charms with its dialogue-free scene of a man fighting tooth and nail against the UFO tractor beam trying to abduct his bag of Doritos. Naturally, the spot ends with the man and the aliens bonding over a shared love of the cheesy snack chip.
Häagen-Dazs
In its Super Bowl debut, Häagen-Dazs asks the question on everyone’s mind: “What if The Fast and the Furious… were slow?” As Dominic Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) tear across the landscape in a vintage convertible, Letty tears open a Vanilla Milk Chocolate Almond Häagen-Dazs bar; suddenly, the car chase is all but forgotten, and Dom offers a serene smile as both the driving and the music (“Cruisin’” by Smokey Robinson) slow way down. “What happened to fast life?” asks a perturbed Tej Parker (Ludacris) as he zooms by the convertible on the highway, but its occupants remain utterly unbothered. It’s an ad that doesn’t allow itself to get bogged down in conceit — an impressive amount of restraint for a first-time Super Bowl advertiser. It’s only a shame that we don’t see Dom take a big bite of a Häagen-Dazs bar, too.
Hellmann’s
When Harry Met Sally… premiered nearly 36 years ago, and in the ensuing decades, its raunchiest joke has become such a pillar of pop culture that it can now be parodied in commercial form during the Super Bowl. In “When Sally Met Hellmann’s,” Billy Crystal and Meg Ryan return to Katz’s Delicatessen, where Ryan’s lackluster sandwich is perked up with some Hellmann’s mayonnaise, transforming it into something highly pleasurable. Ryan groans, shouts, pounds the table—the same beats that put her 1989 performance on the map. (In true Super Bowl fashion, a famous celebrity is brought in to deliver the scene’s famous punchline.) The 30-second cutdown aired during the game is certainly enough to convey the parody, but the full 60-second spot includes the Crystal quip, “I’m competing with a condiment.”
HexClad
In the decade since their debut, HexClad pans have won over the public with their blend of convenience and utility, and they have the enthusiastic ongoing endorsement of celebrity spokes-chef Gordon Ramsay. Their popularity has launched the brand to its first-ever Super Bowl ad, “Unidentified Frying Object,” in which Ramsay is taken to the Area 51 test kitchen to cook for a race of alien foodies… and what better tool for the job than HexClad, a pan whose materials are, for the purposes of this ad, derived from alien spacecraft? Okay, so it’s kind of a lot of setup to get to a joke about how Pete Davidson is an extraterrestrial. But the visuals are spot-on, the CGI aliens bruleéing a beef Wellington are cute, and Davidson’s deadpan delivery balances out Ramsay’s slightly stiff acting. HexClad could have taken a far more boring route to show off the pan’s capabilities, and luckily for us, it avoided that particular kitchen nightmare.
Instacart
It’s almost shocking that this is Instacart’s first-ever Super Bowl ad because the brand sure understood the assignment. The ad spot, “We’re Here,” is 30 seconds of pure branded chaos, packed with mascots such as Chester Cheetah, the Pillsbury Doughboy, the Jolly Green Giant, Mr. Clean, the Kool-Aid Man, the Energizer Bunny, and Isaiah Mustafa, Old Spice’s “Man Your Man Could Smell Like.” They all race to the home of an Instacart customer, filling the grocery bag with all the necessities — and when the customer realizes she forgot the milk, we see a cow on a motorcycle racing through the city in one of the ad’s best visual gags.
Lay’s
As one of the leading snack corporations on planet Earth, Frito-Lay can certainly shell out for its Super Bowl advertising, which is why the stripped-down scale and scope of “The Little Farmer,” its Taika Waititi–directed Lay’s commercial, feels all the more intentional on their part. It follows the story of a young girl who catches a tiny rogue potato that’s tumbled out of a Lay’s-branded farm truck, then plants it in the ground and nurtures it with plenty of water, protection from storms, and a miniature homemade scarecrow. When she finally grows the perfect potato, the Lay’s farmers accept it as part of their haul, implying that each and every tuber receives that level of care. “Real potatoes grown on family farms across America,” the text on screen reads, as family photos flash by. With many Americans aspiring to eat more local food, this is surely the type of ad we can expect from multinational conglomerates going forward.
Little Caesars
A good bite of pizza is enough to raise one’s eyebrows. A truly great bite is enough to strip them clean off one’s face and send them scurrying around town. Such is the conceit of “Whoa!”, Little Caesars’ ad spot starring Eugene Levy, a performer whose eyebrows are as celebrated as his comedy. As Levy takes his first bite of a Little Caesars Crazy Puff, we see the signature brows go flying, and passersby react as though they’ve seen a killer hornet, swatting them away and screaming. The ad doesn’t hinge on knowing that Levy’s son, Dan Levy, organically raved about Crazy Puffs upon their release in 2024 (“They are stunning,” he gushed on TikTok), but it’s a nice bit of Levy family brand synergy, as is the cameo appearance of Sarah Levy, Eugene’s daughter, within the ad spot itself.
Michelob Ultra
It was only a matter of time before pickleball got its Super Bowl moment, and Willem Dafoe and Catherine O’Hara are the perfect duo to deliver it. In “The Ultra Hustle,” the two seasoned actors challenge various professional athletes, including Sabrina Ionescu (WNBA), Randy Moss (NFL), and Ryan Crouser (Olympic track and field), to a game of pickleball — and the winner gets the Michelob Ultra. Dafoe and O’Hara track down every court in town where there might be beers to win, and the duo perfectly sells the smugness of each successive victory. It would be no surprise if, following Super Bowl LIX, pickleball courts across America started echoing with the quippy tagline, “Play you for an Ultra?”
Mountain Dew
This ad for Mountain Dew Baja Blast, like the Lay’s “Little Farmer” spot (also within the PepsiCo portfolio), was directed by Taika Waititi, but the two commercials couldn’t be more different. In this goofy, visually rich ad, singer Becky G takes a swig of Baja Blast and is instantly transported to a boat docked at “Baja Beach,” where a colony of seals — led by a seal with the head of singer-songwriter Seal — sing “Kiss From A Lime,” a soda-specific parody of Seal’s 1994 hit “Kiss From a Rose.” Viewers who aren’t made overly uncomfortable by a CGI human-pinniped hybrid will enjoy gags like the Seal seal failing to hold a bottle of Mountain Dew in his flippers and the various marine mammals serving as backup dancers.
Nerds
Given that the mega-success of Nerds Gummy Clusters is what catapulted the brand to its first-ever Super Bowl spot last year, it makes sense that Nerds has installed a giant anthropomorphic Gummy Cluster as the star of its campaigns. That adorably blob-like figure is back this year in “Wonderful World of Nerds,” parading down the streets of New Orleans’ French Quarter in a second line band while recent Grammy nominee Shaboozey sings an updated rendition of Louis Armstrong’s “What a Wonderful World.” It’s a sweet, simple ad that encapsulates everything the Nerds brand has excelled at for more than 40 years: bold color, playfulness, and an uncomplicated sense of fun.
Oikos
Protein-packed food is certainly having a moment, and Oikos uses its Super Bowl airtime to remind viewers that its Triple Zero and Pro yogurt varieties have 15 and 20 grams of protein, respectively. To illustrate this, actress Juno Temple slings injured NFL player Myles Garrett over her shoulder and sprints through an airport terminal to get him to his flight on time. The spot, “Surprising Strength,” is a high-energy escalation of last year’s “Hold my Oikos” spot, in which Martin Lawrence lifts a golf cart out of a water hazard and tosses it back onto the fairway. In both cases, the message is clear: Protein can help you accomplish nearly anything.
Pizza Hut
NFL legend Rob Gronkowski wants to be your Bundle Bro. This is the message of “The Ultimate Hut Bundle,” Pizza Hut’s Super Bowl spot advertising the new meal deal that includes any two medium pizzas, any flavor of boneless wings, and any order of “sticks and dips” for $24.99. Gronk effusively exclaims “Bundle Bros!” when the ad’s other talking heads confirm that they, too, are taking advantage of the promotion. The ad stays squarely centered on the appealing food, and its device of having the various talking heads converse with each other straight to camera is a clever way to keep the audience engaged (and, we can only presume, avoid any celebrity-related scheduling headaches).
Pringles
Pringles has gone all-in on its mustachioed mascot again this year, after 2024’s Super Bowl ad spot starring Chris Pratt being repeatedly compared to the Pringles Guy. In 2025’s “Call of the Mustaches,” the star power is quadrupled, with Nick Offerman, Andy Reid, and James Harden all lending their signature facial hair to the mission of supplying Adam Brody with more Pringles. Each celebrity’s mustache tears away from their face, flying toward the Pringles display at the grocery store and racing to deliver the goods to Brody before slamming into a closed window like clumsy birds. In an odd bit of what we can only assume is parallel thinking, the ad spot is strikingly similar to that of Little Caesars, in which Eugene Levy’s anthropomorphic eyebrows fly off his face and, just like the Pringles ’staches, turn into a hairy, airborne curiosity.
Reese’s
Last year, Reese’s used its Super Bowl slot to promote its Big Cup with Caramel. This year, the product being hyped on the national stage is the Chocolate Lava Big Cup, containing a layer of gooey chocolate filling just below the peanut butter. In “Don’t Eat Lava,” we see national park rangers scrambling to keep Reese’s fans away from an actively erupting volcano, whose “lava” they desperately want to taste for themselves. As a granny careens toward the lava pit on her mobility scooter, she yells, “It’s lava time, baby!” — a catchphrase that is also being put to use in Reese’s New Orleans activations and is presented with the apparent hope that it becomes a meme. The ad is replete with physical humor as the tantalized masses are drawn to the magma, and the directive is as clear as a slap upside the head: “Don’t eat lava,” screams a park ranger into a megaphone. “Eat more Reese’s Chocolate Lava Big Cups!”
Ritz
The classic Ritz cracker has been in production for 91 years, but “Ritz Salty Club” is the brand’s first ad ever to air during the Super Bowl. Much like Dunkin’s use of Jeremy Strong as a self-serious performer, Ritz has chosen actors Aubrey Plaza and Michael Shannon as its “salty” stars in a bit of meta-commentary about their real-life reputations. As the duo strolls through the Salty Club (located in Salt Flats, Utah), they encounter similarly salty individuals who roll their eyes, get a little snippy, and generally eschew cheerfulness. When Plaza and Shannon chomp down on some Ritz crackers at the club’s buffet, they quickly grow perturbed — not because the crackers are bad, but because they’re so good that it’s “annoying.” Rapper Bad Bunny also makes a cameo appearance, breaking all the rules of the Salty Club by being too upbeat. All in all, it’s an effective showcase for the resilient little cracker, and it’s certainly not a bad idea on Ritz’s part to get all of America thinking about salty snacks smack-dab in the middle of their Super Bowl parties.
Stella Artois
A teaser spot released prior to Super Bowl LIX posed the question: “Who is Other David?” In the full spot, David Beckham sits with his “parents” in a pub as they reveal, over a frosty glass of Stella Artois, that he has a twin brother, simply known as Other David, whom they abandoned to live a life in the United States. When Beckham seeks to reunite with his long-lost sibling, he finds…“Dave Beckham,” played by Matt Damon. The latter gives the footballer a primer on casual American fare like Buffalo wings, and when it seems like they couldn’t have less in common, they wind up bonding over a shared love of Stella Artois. If it sounds plotty, that’s because it is, but Damon is sufficiently relaxed and magnetic to carry the ad through to its Ben Affleck–jabbing punchline.
SToK
Last year SToK had one of the best, most surprising ads to air during Super Bowl LVIII, and this year’s showing is similarly delightful. In a feat of brand synergy, Ryan Reynolds’ production company, Maximum Effort, created this ad themed around Wrexham AFC, a football club co-owned by Reynolds which is also an official partner of SToK Cold Brew. In the spot, Channing Tatum is brought in to show the team how to level up their celebration dances; aided by cold brew coffee, he shows off his Magic Mike–honed dance moves and teaches the footballers to follow suit. The result is a showcase for Tatum’s signature blend of silly and sexy, and it gives the real-life players a fun spotlight of their own.
Taco Bell
With “The Fans,” Taco Bell has managed to dedicate its Super Bowl airtime to its most loyal customers, without coming across as saccharine or pandering — an impressive feat, given how easy it would have been to slide into syrupy sentimentality. The ad works because rapper Doja Cat and NBA legend LeBron James (two alleged real-life Taco Bell superfans in their own right) are brushed aside as potential spokespeople so that the ad can exclusively feature hundreds of candid shots of customers who used the drive-thru fan cam at various Taco Bell locations in California, Ohio, Tennessee, Texas, and Florida. “Celebs don’t make Taco Bell Taco Bell,” says the voiceover. “Fans do.” Nevertheless, if you want to see a fun bit of character work from a celebrity spokes-wannabe, it’s worth checking out last month’s teaser spot, “Photobomb,” featuring a desperate Doja Cat.
Totino’s Pizza Rolls
In its first-ever Super Bowl slot, Totino’s has tapped the ideal talent for making a splash: Tim Robinson and Sam Richardson, real-life best friends whose endearingly oddball sitcom Detroiters has gained cult status among comedy fans. The brand used the big game to continue the saga of Chazmo, an alien character who first appeared in a campaign last fall alongside suburban dads Robinson and Richardson, who demand that Chazmo repay them for all the pizza rolls he ate out of their fridges while on Earth. In the new spot, “Chazmo Finally Goes Home,” the alien meets a swift and shocking demise — leaving behind plenty of pizza rolls for the dads to enjoy as they console their horrified kids. It’s a simple and effective ad that leans on genuinely funny performances instead of A-list talent and, most importantly, keeps the conversation centered squarely on the product.
Tullamore D.E.W.
With “Anthems,” Tullamore D.E.W. Irish Whiskey skillfully blends the tradition of Irish group music sessions with the modern-day woes of the average internet user. As a bar full of people start singing about the pitfalls of dating apps, the metaverse, and online trend-chasing, the lyrics of the sing-along flash on screen, as if to invite the viewer at home to join in. An accordion, a fiddle, and a guitar all back the catchy spot, and the infectious chorus presents the solution to all these 21st-century problems: a serving of Tullamore D.E.W., shared among IRL friends. The ad amounts to an effective commentary on the joys of gathering together offline — a message that’s only slightly undercut by the shot of a bar patron joyfully filming the whole thing on their phone.
Uber Eats
For months now, Uber Eats ads have depicted Matthew McConaughey spouting conspiracy theories about how football exists to drum up food cravings, pointing to things like the “pancake block” and “turnovers” to indicate a secret ploy to activate fans’ appetites. In its Super Bowl LIX spot, “Century of Cravings,” Uber Eats goes all-in on this conceit, presenting a montage of more than 100 years of football history in richly period-designed, food-adjacent vignettes (all starring McConaughey himself). Kevin Bacon, Charli XCX, and Martha Stewart all appear along the way, but the grand reveal at the end is that McConaughey is pitching the vast conspiracy to director Greta Gerwig so that she can make a film about it. Watch the 90-second spot for even more McConaughey character work, which he seems to be enjoying the hell out of.
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