Key Takeaways
- On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.
- The brand called the mistake a “case of the Mondays.”
- Two days later, Coors Light has unveiled “Mondays Light,” a limited-time promotion “designed to bring chill to one of the worst Mondays of the year—the day after the Big Game.”
Coors Light has turned a “case of the Mondays” into a case of actual beer.
Two days after rolling out an advertising campaign that included a hard-to-miss typographical error, Molson Coors Beverage Co. (TAP) on Wednesday unveiled “Mondays Light,” a limited-time Coors Light promotion “designed to bring chill to one of the worst Mondays of the year—the day after the Big Game.”
The limited-time promotion, for 12-packs with special “Mondays Light” packaging, will be available at retailers nationwide, Coors Light said. (The “Big Game”—advertising-speak for the “Super Bowl”—will occur on Feb. 9 in New Orleans.)
“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” Coors Light Vice President of Marketing Marcelo Pascoa said. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light?”
The brewer is running a similar promotion in Canada, except consumers there will be able to grab 24-packs of Mondays Light—twice as big as those available in the U.S.
Asked whether Monday’s error was intentional, the company told Investopedia that it “wanted to lean into humor with a harmless ‘oopsie’ moment to show that even a brand like Coors Light can have a case of the Mondays.”
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