Named for a bold yellow poppy-like flower that flourishes in warmth, the R29 reader-favorite retailer‘s new label evokes peaceful beachside brunches, lazy days in the sun, and tropical drinks by the pool. It was developed out of customer demand, based on a notable uptick in vacation-related searches and sales (over 97% year-over-year, per Anthropologie). According to chief creative director of design Richa Srivastava, Celandine “was designed with travel in mind, as we know [shoppers] are craving a curated collection that spans the entire vacation experience — from beach days to evening getaways,” she said, in a press release.
