KEY TAKEAWAYS
- Amazon said its Prime Day discount event for Prime members next month will extend to four days.
- The event will start at 12:01 a.m. PT on July 8 and continue through July 11.
- The event, which was launched in 2015, extended to two days in 2019.
Amazon (AMZN) said its Prime Day discount event for Prime members next month will extend to four days.
The event will start at 12:01 a.m. PT on July 8 and continue through July 11, the tech giant said. The event, which was launched in 2015, extended to two days in 2019 and last year produced records for sales and items sold, Amazon said.
Amazon is introducing “Today’s Big Deals,” which are “themed daily deal drops” that launch daily at midnight PT and give discounts on brands such as Samsung, Kiehl’s, and Levi’s, it said. The “drops” could occur “as often as every five minutes during select periods throughout the event,” Amazon said.
Amazon also has held a “Prime Big Deal Days” event each October since 2022.
Amazon shares, which entered Tuesday slightly lower for the year, are down about 1% in premarket trading.
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