Kohl’s Stock Tumbles 25% on Weak 2025 Sales, Profit Projections

Shares of Kohl’s (KSS) are tumbling Tuesday after the struggling retailer’s forecasts for fiscal 2025 fell short of analysts’ expectations.

For fiscal 2025, Kohl’s forecast net sales to fall 5% to 7%, comparable sales to fall 4% to 6%, and earnings per share (EPS) between $0.10 and $0.60. Analysts were looking for 2025 net sales to decline by about 2%, comparable sales to decline by 1.83%, and EPS of $1.26, according to Visible Alpha data.

Kohl’s shares entered the day down about 55% over the last 12 months. In recent trading, the shares were down about 25% on the day—and at their lowest levels since the 1990s.

The department store chain’s fourth quarter results were mixed, with profits lagging analysts’ projections. It posted EPS of $0.43 on net revenue of $5.4 billion. (After adjusting for one-time costs like store closures, Kohl’s adjusted EPS of $0.95 topped estimates.) Analysts polled by Visible Alpha had expected $0.71 and $5.38 billion, respectively. Last year, Kohl’s registered profit of $1.67 per share and sales of $5.96 billion.

Comparable store sales fell by 6.7%, a bit better than the 6.9% decline that analysts had projected.

Kohl’s missed estimates last quarter, when its said craft store chain Michaels Cos. CEO Ashley Buchanan would be replacing Tom Kingsbury as chief executive. Buchanan is now in place and sharing details about his turnaround plan.

This article has been updated to incorporate fresh share-price information and context.