Hasbro Stock Surges as Toymaker Posts Higher-than-Estimated Results, New Strategy

Hasbro (HAS) shares jumped more than 11% Thursday after the toymaker posted better-than-expected results and unveiled a new strategy of raising revenue yearly through 2027.

The company behind  “Dungeons & Dragons” fantasy games and Transformers action figures posted a fourth-quarter revenue decline of 15% year-on-year to $1.10 billion and adjusted earnings per share (EPS) of 46 cents. Both topped consensus estimates from Visible Alpha.

Hasbro also projected for revenue to rise “slightly” in 2025 and adjusted EBITDA in the range of  $1.1 billion to $1.15 billion. The outlook, it said, “includes the anticipated impact of US tariffs on imports from China and potential tariffs on Mexico and Canada imports as announced” on  Feb. 1, 2025, but does not include new tariff actions after that date.

At the start of this month, U.S. President Donald Trump announced 25% tariffs on U.S. imports from Mexico and Canada, as well as an added 10% on Chinese products. The tariffs on Mexico and Canada have been paused for a month but those on China have taken effect.

Hasbro’s New Strategy Calls for Growth in Revenue Through 2027

Separately on Thursday, the toymaker — which like rival Mattel (MAT) makes a lot of its goods in China — also projected a more long-term strategy. It announced a new strategy of generating an average of mid-single digit revenue growth through 2027. In a note last week before the results, JPMorgan said around 50% of Hasbro’s revenues are sourced out of China.

“Our new strategy is grounded in the key insights which will drive Hasbro’s evolution into a modern play company: serving fans of all ages around the world at every price point, and meeting fans where they are playing, which is increasingly online,” Chief Executive Officer (CEO) Chris Cocks said.

Hasbro shares have gained more than 30% in the past 12 months.