E.l.f. Beauty Stock Plunges as Cosmetics Retailer Lowers Outlook on Weak January Sales



KEY TAKEAWAYS

  • E.l.f. Beauty shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January. 
  • The retailer said it now expects full-year sales of between $1.3 billion and $1.31 billion, below the $1.315 billion to $1.335 billion it had forecast earlier.
  • Shares in E.l.f. Beauty have lost almost half their value in the year through Thursday.

E.l.f. Beauty (ELF) shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.

The retailer said it now expects full-year sales of between $1.3 billion and $1.31 billion, below the $1.315 billion to $1.335 billion it had forecast earlier, and undershooting consensus estimates compiled by Visible Alpha of $1.34 billion.

“Given softer than expected trends in January, we are taking a prudent approach and lowering our outlook for the final quarter of our fiscal year,” said Chief Financial Officer Mandy Fields, adding that the new outlook for fiscal 2025 reflected a 27%-28% gain in net sales year-over-year, versus a 28-30% rise before.

The reduced guidance comes as the company, known for its vegan cosmetics, reported third-quarter earnings that undershot estimates by a wide margin. The company posted third-quarter fiscal 2025 net income of $17.3 million, below the $32.5 million estimates, per Visible Alpha. Revenue of $355.3 million, up 31% year-over-year, was above analysts’ estimates, however.

Shares in E.l.f. Beauty have lost almost half their value in the past year through Thursday.



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