Heidi Montag’s 15-year-old dance-pop album Superficial has generated nearly $150,000 from streaming and digital sales since the MTV reality show star lost her home to the Pacific Palisades wildfire in Los Angeles in early January.
In the days following the destruction of the couple’s home on Jan. 7, Montag’s husband Spencer Pratt took to TikTok, sharing videos of the ashes and their children’s burned toys and asking viewers to stream wife Heidi’s music. Pratt later told Variety in a Jan. 17 article that he made a combined $24,000 from donations on TikTok, but he had no idea if they were making any money from her music.
His plea appears to be paying off. From Jan. 3 to Jan. 23, Montag’s 2010 album Superficial and its individual songs have generated $147,011.61 from streaming, digital album and song sales and publishing revenue, according to Billboard estimates based on data from Luminate.
This month, Montag made her first appearance on the Billboard Artist 100 chart, which ranks the most popular artists of the week, and Superficial and its songs landed on the Billboard 200, Top Album Sales, Top Dance Albums and Hot Dance/Pop Songs charts for the week of Jan. 25. Her appearance on those charts may translate into additional revenue for her new album Superficial 2, which the artist released last Friday (Jan. 24).
Montag has also benefitted from widespread support. TikTok launched a Heidi hub with a link to create content using a sped-up version of her song “I’ll Do It.” (TikTok says that, as of Jan. 28, there are more than 2.8 million creations using the track — both the original and sped-up remix.) The online marketing hub LinkTree paid for a billboard in Times Square with the message “Stream Superficial by Heidi Montag” and Montag appeared on Good Morning America, according to her TikTok posts.
The ramp-up in revenue has been swift. In the first week of January, Billboard estimates that the album produced $1,762.97. Following Montag and Pratt’s request, the album and songs produced $98,002.57 in the second week of January and $48,009.04 in the third week of January.
Digital album sales have contributed the greatest amount of revenue so far, generating revenues of $82,497.22, based on Billboard estimates.
In the first week 2025, nine digital copies of the album were sold, worth about $50. In the second week of 2025, 11,258 digital copies of the album were sold, worth about $62,930; and in the third week of 2025, 3,484 digital copies of the album were sold, worth about $19,475.
Montag and Pratt did not respond to requests for comment made to their publicists.
Additional reporting by Ed Christman.
