Key Takeaways
- West Coast-based coffee chain Dutch Bros has introduced two new drinks as it expands its reach in the breakfast market.
- Dutch Bros’ new Cinnamon Swirl and Marshmallow Dream beverages are designed to remind customers of eating cereal as a child.
- The drinks are being made available today at all of Dutch Bros’ more than 950 locations.
Dutch Bros (BROS) shares traded at their highest level since March 2022 as the drive-thru coffee retailer introduced two new drinks as it expands its reach in the breakfast market.
The West Coast-based chain said it is now offering two cereal-inspired drinks, Cinnamon Swirl and Marshmallow Dream, at all of its more than 950 locations.
Both the Cinnamon Swirl and Marshmallow Dream are made with flavored milk, with toppings to match.
‘Carefree Mornings Spent Watching Cartoons’
Chief Marketing Officer Tana Davila explained that the drinks play on the good childhood memories of customers, taking them “back to those nostalgic, carefree mornings spent watching cartoons.” They’re being marketed with the phrase “Tastes like the bottom of your bowl!”
The company noted that the drinks allow you to “ditch the bowl and sip breakfast all day long.”
Dutch Bros currently sells food items such as lemon poppyseed muffin tops and granola bars as “delicious treats to pair with your drink.”
Shares of Dutch Bros, which rose 1% Friday morning, have jumped more than 80% over the past year.
TradingView
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