Key Takeaways
- FIFA has granted Netflix the exclusive U.S. broadcasting rights for the 2027 and 2031 Women’s World Cups, the first competition to be acquired in full by the streaming giant.
- FIFA unbundled the Women’s World Cup media rights from the men’s tournament for the first time. FOX has the rights to the 2026 World Cup, which will be co-hosted by the U.S., Canada, and Mexico.
- Netflix increasingly is broadcasting live events, including a recent Jake Paul-Mike Tyson boxing match.
Netflix’s (NFLX) push into live sports has just taken another step forward.
FIFA has granted Netflix the exclusive U.S. broadcasting rights for the 2027 and 2031 Women’s World Cups, the first competition to be acquired in full by the streaming giant. Financial terms were not disclosed, but FIFA called it a “landmark media rights deal in women’s football.”
FIFA unbundled the Women’s World Cup media rights from the men’s tournament for the first time. FOX (FOX) has the rights to the 2026 World Cup, which will be co-hosted by the U.S., Canada, and Mexico.
In addition to showing the games, FIFA said, “Netflix will produce exclusive documentary series in the lead-up to both tournaments, spotlighting the world’s top players, their journeys and the global growth of women’s football.”
The 2027 Women’s World Cup is set to take place in Brazil.
Netflix Continues Push Into Live Events
In an effort to grow its subscriber base, Netflix has expanded into showing live events, including last month’s Jake Paul-Mike Tyson boxing match. It also is slated to show two National Football League games on Christmas.
Analysts are bullish on the stock. Netflix shares were up more than 1% in recent trading. They are up almost 90% this year.