A Brand-New Squishmallow Just Dropped — and You Can Only Get It in McDonald’s Happy Meals

In 2017, the world was introduced to the coziest, cutest, most huggable stuffed creature to ever hit toy shelves: the Squishmallow. 

It was then that KellyToys unveiled its first eight Squishmallow characters: Fifi the Fox, Wendy the Frog, Hans the Hedgehog, Cam the Cat, Hoot and Holly the Owls, and Piper and Puff the Penguins. 

Since then, the brand has exploded in popularity and even secured its new parent company, Jazwares, which acquired a majority stake in KellyToys in 2020, a spot on the Time 100 Influential Companies of 2024. These toys are hot, hot, hot, and can be tough to come by. But in May, Jazwares and McDonald’s announced that you can once again snag a little plushie in a Squishmallows Happy Meal. 

“Our first McDonald’s Happy Meal collaboration received such a massive global response that we’re bringing it back by popular demand for Squishmallows fans,” Gerhard Runken, the executive vice president of brand and marketing at Jazwares, shared in a statement provided to Food & Wine about the last time the two companies collaborated two years ago. 

This time around, the collaboration features 12 collectible characters, including the debut of Halley, a brand-new “Intergalactic Axolotl Squishmallows full of personality.”

“We couldn’t think of a better way to celebrate our fans than with a Happy Meal featuring character favorites with unique, never-before-seen happy expressions and the debut of our newest Squishmallows Squad member, Halley, making the hunt exciting as ever for fans worldwide,” Runken added. 

But that’s not all customers will find in their Happy Meal. According to the two brands, each meal will also come with a scannable code to unlock an exclusive digital game to keep the fun going. Of course, it also comes with the Happy Meal itself, which can include either a hamburger or a four- or six-piece McNuggets, along with fries and apple slices, plus a choice of drink. 

The Happy Meal is already available at participating locations across the United States, with additional countries launching this spring and summer, McDonald’s shared. 

“We are excited to partner with Jazwares for a second time by bringing the hunt for Squishmallows back to McDonald’s this spring,” Sheila Hamilton, the senior director of global brand and content at McDonald’s, shared. “Our partnership brings something new to our fans with exclusive expressions and  the newest member of the Squishmallows family, Halley.”