Nvidia’s Jensen Huang Is a Tech Titan—And a Denny’s Pancake Pitchman

Popeye’s worked with Megan Thee Stallion on a hottie sauce. Dunkin’ developed a drink with Sabrina Carpenter. Papa John’s sells Shaq-a-Ronis in honor of Shaquille O’Neal.

And Denny’s? Denny’s (DENN) has Jensen Huang.

Huang, a former Denny’s dishwasher and server, later founded Nvidia (NVDA), the company whose graphic processing units have become highly sought after in the AI arms race. Nvidia is one of the most valuable companies in the world; Denny’s is somewhat further down the list. 

Denny’s, known for its Moons Over My Hammy breakfast, apparently figured the boom is big enough to make Huang, known for his leather jackets, worthy of celebrity-style treatment. The breakfast chain has rolled out an “Nvidia Breakfast Bytes” meal, featuring four sausage links and buttermilk silver dollar pancakes—which, the story goes, Huang likes to wrap  around the meat and dip in maple syrup.

Although the meal is only available widely for delivery or carryout, the diner is considering making the limited-time offer part of its core menu, CEO Kelli Valade said on an earnings conference call Monday. (She said the promo, along with other initiatives, has helped bring in a “younger cohort.”)

Huang has also embraced the tribute, serving Nvidia Bytes to fellow AI enthusiasts at the company’s GTC Conference this spring. In a press release, he leaned into the absurdity, calling the occasion of seeing the dish on a Denny’s menu a “true full-stack moment.”