3 Life-Changing Tips We Learned From the World’s Happiest Country

Finland has ranked number one (for the eighth year in a row) on the World Happiness Report, which first launched in 2012. So what makes Finns so happy? It comes down to the following habits, according to the Finnish Masterclass in Happiness, designed by Business Finland, the country’s tourism board.  

Developing a Relationship With Nature

More than 75% of Finland is covered by forests, says Sari Hey, PR and media manager at Business Finland. “Locals take their relationship with the forest seriously,” she says. “Regardless of the season, Finns make a point to spend time in nature. Rain or snow isn’t a deterrent, it’s simply an invitation to dress accordingly.” A wealth of studies shows that being outside has numerous benefits. A 2017 paper showed that people who lived near forests had better “amygdala integrity,” referring to the part of the brain that manages emotions and stress. But you don’t need to live in the woods to find peace. Even walking in nature for 10-30 minutes can reduce signs of stress, such as lowering your heart rate and blood pressure. 

Taking Time to Sauna

Sauna is a way of life for Finns, and public saunas are widely available around the country, often with access to water so you can take a cold plunge following, explains Hey. Emerging research shows that regular sauna use could help with relaxation, memory, and sleep. For example, in a 2019 study, 84% of the 482 participants reported sleeping better after sauna use.

Connecting Food to Your Well-Being

“In Finland, cooking isn’t just about nourishment—it’s about creativity, connection, and joy,” Hey says. Try out new ingredients like foraged herbs or freshly caught fish, or new cooking methods, Hey advises. “You can start small by swapping one ingredient for something new or cooking with seasonal produce. The act of slowing down, using your hands, and being present in the kitchen can turn an everyday routine into a fulfilling ritual,” Hey says.