The Ordinary Has A Sister Body Care Brand — & It’s Incredible


Last year, Deciem unveiled LOoPHA, a modern fragrance brand to scent your life. Think sensorial hand and body washes, plus forthcoming body serums and scented hand and body mists with elevated fragrances like Oud + Amber (a smoky blend of sweet oud, warm amber, citrusy bergamot, and gourmand tonka bean), Broadleaf Forest (like the name suggests, a crisp combination of cedar, dry patchouli, and zingy vetiver), and Chalk, a nostalgic, specific scent concept brought to life via mint, fresh saffron, sugared anise, and powdered musk. 



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