10 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike


BEST CLEANSER

ETUDE Soonjung pH 6.5 Whip Cleanser


A new product from beloved K-beauty brand ETUDE (LE SSERAFIM’s Kazuha was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation. Plus, it’s unscented and free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactant and parabens, making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on Ulta.com.



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